Release Date:

December 23, 2025

Category:

Blog Post

Author:

Kyle Daniels
Head of Marketing
Kyle Daniels is the Head of Marketing at Bundle & assimil8.

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Why Lift and Shift is the Most Expensive Way to Move to the Cloud

Cloud migration is the default strategy for almost every modern business. But simply being in the cloud isn’t a strategy.

The biggest mistake we see is the lift and shift approach. This is where a business takes its existing on-premise servers, with all their inefficiencies and legacy spaghetti code, and simply hosts them on Amazon or Azure.

You haven’t modernised your business. You’ve just rented a more expensive computer to host your old problems.

Why Lift and Shift is the Most Expensive Way to Move to the Cloud

The Hidden Cost of Bad Integration

The real challenge of the cloud isn’t storage. It’s integration.

Your business likely has a fragmented landscape. You have a 20-year-old ERP system that holds the financial truth. You have a modern CRM like Salesforce. You have marketing data in HubSpot.

When you move to the cloud, you have to make these systems talk to each other. If you don’t plan this integration layer properly, you end up with data swamps.

What’s a data swamp you may ask. Think of them as huge lakes of data that are technically accessible but practically unusable because nobody knows how to join the tables.

Agility vs Governance

The promise of the cloud is agility. You can spin up a new server in minutes.

But that agility is dangerous without governance. We’ve seen clients where a developer spun up a high-performance server to test a theory, went home for the weekend, and forgot to turn it off. The bill on Monday morning was eye-watering.

Real cloud migration services aren’t just about moving data. They’re about setting up the guardrails. We implement cost controls, security protocols, and automated shutdowns to ensure you get the speed of the cloud without the financial risk.

Refactor, Don't Just Move

We approach migration as a chance to clean house. We look at your processes and ask if you actually need to replicate them.

Often, we can replace an entire server worth of legacy code with a simple, modern cloud-native function that costs fractions of a penny to run. That’s where the ROI lives.

For more information about how to effectively optimise your cloud costs, check out our checklist, today. 

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