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Machine Learning in Retail

Traditional analytics have served the data-driven retail industry admirably for decades. However, Artificial Intelligence and Machine Learning have introduced a completely new level of data processing that leads to more in-depth business insights. We’ve grown...

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All-in-one Campaign Tracking

Bolder marketing campaigns that avoid playing it safe are taking off right now. But how can you make sure that the risks you’re taking are paying off? You need to be able to drill down into your data to make sure that the work you’re putting in is performing as it...

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Make The Most Of Your Customer Data

Make the Most of Your Customer Data Customer 360 You are able to collect more customer data than ever before. The key to using this data, and by extension improving your customer’s experience – is by understanding them as individuals, not as vague averages and...

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How Analytics Help Retail

Agency Analytics When trying to keep up with your agency’s progress, it can feel like there are too many metrics, and they all feel too important for any to fall to the wayside. You want to be able to see your progress in a variety of different channels, from SEO to...

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How To Keep Up With Micro Trends

What Are Microtrends? Microtrends are short-lived, unique trends in a variety of sectors, but they are growing continuously prevalent in fashion retailing, with trend cycles continuing to shrink and the aptly named ‘fast fashion’ continuing to speed up in order to...

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Agency Statistics Made Simple

Agency Analytics When trying to keep up with your agency’s progress, it can feel like there are too many metrics, and they all feel too important for any to fall to the wayside. You want to be able to see your progress in a variety of different channels, from SEO to...

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5 Tips To Keep Your Content Fresh

With social media platforms rapidly increasing in number and size, competing for an audience’s attention gets tougher every day. One way to help maximise your click through rate (and by extension your conversions) is to make sure what you’re putting out to your...

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3 Ways Analytics Could Improve Your Marketing Strategy

3 Ways Analytics Could Improve Your Marketing Strategy At the heart of every marketing strategy is the customer. Understanding who they are, what they do, and their experiences with your company is vital to getting it right every time. Every campaign you run generates...

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Theia Software Inc. Announces Key Executive Appointment

The Board of Director’s of Theia Software Inc. would like to announce the appointment of co-founder and Board member Kevin Hurd to the position of Chief Executive Officer, effective immediately. In his role as CEO, Kevin will be responsible for the overall strategy...

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