IBM Business Analytics User Forum

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IBM Business Analytics User Forum

Tired of static dashboards that fail to drive real business insights? Discover how analytics can move beyond reporting and become a true engine for value creation.

Join Darren Williams, Head of Data and MI at Clarity Business Travel, alongside data experts from assimil8, for a practical, real-world case study. Learn how Clarity, a leading global travel management company, partnered with assimil8 to leverage the IBM Analytics Content Hub, building their powerful ‘Clarity Insights’ platform.

This session dives into how ‘Clarity Insights’ successfully centralises data and streamlines reporting, but crucially, how it delivers actionable insights that empower decision-making across the organisation. Hear first hand about the implementation journey, the challenges overcome, and how IBM technology provides the foundation for delivering analytics with tangible impact.

Attendees will leave with:

  • Insight into building a centralised analytics hub using IBM technology.
  • Real-world examples of moving beyond static reporting to actionable insights.
  • Practical strategies for demonstrating the value of analytics investments.

Event Structure

10:00am

Event starts

12:15pm

assimil8 & Clarity

Speakers

Kevin Hurd

CEO and co-founder at assimil8

Darren Williams

Head of Data & MI at Clarity Business Travel

This event is sponsored by IBM

IBM (International Business Machines Corporation) is a global technology and consulting company headquartered in Armonk, New York. Founded in 1911, IBM has evolved from a hardware manufacturer into a leader in hybrid cloud, AI, and enterprise services. It provides innovative solutions in areas such as data analytics, cybersecurity, and quantum computing.

IBM is known for developing technologies that power businesses and governments worldwide, including its Watson AI platform. With a strong focus on research and innovation, IBM has one of the world’s largest patent portfolios and continues to drive progress in digital transformation across multiple industries.

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