4. Data Champions and Culture Catalysts
If your efforts to create a rich data culture are going to be successful – identifying, recruiting, and partnering with enthusiastic data champions within the organization is an absolute must. C-Suite mission statements and company-wide initiatives that are as disruptive as digital transformation require catalysts at each level of the business to bridge long-term vision with front-line execution and adoption. This means educating and empowering middle management and the leaders of specific business units to lead the charge. The best culture catalysts will be business leaders and their ability to sell the value of analytics to their respective teams. Knowledge workers on the front-line live and breathe their daily work. Business leaders can articulate the impact data and analytics will have on daily decision making in the language of their unit and drive adoption – a process which is essential to securing top-down dedication to change. When looking at the current state of data literacy and analytics adoption within the organization you might feel that some groups are not yet advanced enough for increased access to business intelligence. You may be correct that data literacy levels are not at ideal levels, however, you can’t learn to read if you don’t have a book! Creating curated analytics experiences with varying amounts of business intelligence for different groups and roles is a great way to slowly increase access to data and drive data literacy over time. Data literacy will be crucial in every role within the next few years, so there is no better time to start than now.
5. Uniting Talent and Culture
The competition for data talent is fierce and growing, and as a result new roles and titles are emerging within the business. In the Higher Education space during 2018, CDO was more likely to mean Chief Diversity Officer than it was Chief Data Officer. However, things are changing, and they are changing fast across all industry verticals – take for example the evolution of the Data Scientist function. How does this effect culture? Given the growing need for data talent across all industries, it is now less important to hire from within your industry as you traditionally might for management, marketing, and sales roles. When it comes to emerging data talent, it is more important to find great talent that fits within the company culture of change and innovation – regardless of industry. Additionally, a diverse range of perspectives on how to extract value from data and analytics will add value to business outcomes and will help push the momentum of change within the organization.
6. Data Culture, Risk, and Ethics
The last topic we will discuss is the necessity to address risk and ethics in your data culture. Data management is increasingly important, including the ability to understand who, how, and what data people are using to make decisions. Misuse of data can institutionalize unfair biases like racism and sexism. Audit capabilities are increasingly important and valuable in understanding what data and reports are being used to make decisions.
Data culture is essential to driving the initial and continued success of BI and Analytics initiatives. No matter what stage of analytics maturity your organization is at, remember that it is important to identify daily decisions that can be influenced first, continue to educate the c-suite on the value of business intelligence, provide easy access to BI for everyone, recruit the leaders of business units to drive front-line adoption, hire great talent and include diverse perspectives, and maintain and unbiased and ethical approach to data use.
For more information on driving data decision making, read this article on BI-Modal Analytics
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