by Lailah Haouche | Sep 15, 2021 | iSpot, Search and AI Driven Analytics, Uncategorized
Traditional analytics have served the data-driven retail industry admirably for decades. However, Artificial Intelligence and Machine Learning have introduced a completely new level of data processing that leads to more in-depth business insights. We’ve grown...
by Lailah Haouche | Sep 1, 2021 | iSpot, Uncategorized
Bolder marketing campaigns that avoid playing it safe are taking off right now. But how can you make sure that the risks you’re taking are paying off? You need to be able to drill down into your data to make sure that the work you’re putting in is performing as it...
by Lailah Haouche | Aug 3, 2021 | AI, iSpot, Search and AI Driven Analytics, ThoughtSpot
Make the Most of Your Customer Data Customer 360 You are able to collect more customer data than ever before. The key to using this data, and by extension improving your customer’s experience – is by understanding them as individuals, not as vague averages and...
by Assimil8 | Aug 2, 2021 | AI, iSpot, Search and AI Driven Analytics, ThoughtSpot
Agency Analytics When trying to keep up with your agency’s progress, it can feel like there are too many metrics, and they all feel too important for any to fall to the wayside. You want to be able to see your progress in a variety of different channels, from SEO to...
by Lailah Haouche | Jul 22, 2021 | iSpot, ThoughtSpot
What Are Microtrends? Microtrends are short-lived, unique trends in a variety of sectors, but they are growing continuously prevalent in fashion retailing, with trend cycles continuing to shrink and the aptly named ‘fast fashion’ continuing to speed up in order to...
by Assimil8 | Jul 13, 2021 | iSpot, ThoughtSpot
3 Ways Analytics Could Improve Your Marketing Strategy At the heart of every marketing strategy is the customer. Understanding who they are, what they do, and their experiences with your company is vital to getting it right every time. Every campaign you run generates...
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