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How Analytics Could Improve Your Marketing Strategy to Become Number 1
At the heart of every marketing strategy is the customer. Understanding who they are, what they do, and their experiences with your company is vital to getting it right every time. Every campaign you run generates huge amounts of data that could be key to unlocking...
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Unlock The Full Power Of Data
Big data is everywhere these days. Data is collected along every step of an organisation’s activity. Many companies are migrating their legacy data warehouses or analytical databases to the cloud, despite difficulty to let go of the monolithic thinking and design and...
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How to choose a Data Warehouse
Enterprises around the world use cloud data warehouses as the basis for business intelligence and other data-driven initiatives. Having a data warehouse in the cloud eliminates the cost of maintaining internal hardware and infrastructure, and improves performance and...
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Machine Learning in Retail
Traditional analytics have served the data-driven retail industry admirably for decades. However, Artificial Intelligence and Machine Learning have introduced a completely new level of data processing that leads to more in-depth business insights. We’ve grown...
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All-in-one Campaign Tracking
Bolder marketing campaigns that avoid playing it safe are taking off right now. But how can you make sure that the risks you’re taking are paying off? You need to be able to drill down into your data to make sure that the work you’re putting in is performing as it...
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Make The Most Of Your Customer Data
Make the Most of Your Customer Data Customer 360 You are able to collect more customer data than ever before. The key to using this data, and by extension improving your customer’s experience – is by understanding them as individuals, not as vague averages and...
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How Analytics Help Retail
Agency Analytics When trying to keep up with your agency’s progress, it can feel like there are too many metrics, and they all feel too important for any to fall to the wayside. You want to be able to see your progress in a variety of different channels, from SEO to...
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How To Keep Up With Micro Trends
What Are Microtrends? Microtrends are short-lived, unique trends in a variety of sectors, but they are growing continuously prevalent in fashion retailing, with trend cycles continuing to shrink and the aptly named ‘fast fashion’ continuing to speed up in order to...
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Agency Statistics Made Simple
Agency Analytics When trying to keep up with your agency’s progress, it can feel like there are too many metrics, and they all feel too important for any to fall to the wayside. You want to be able to see your progress in a variety of different channels, from SEO to...
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5 Tips To Keep Your Content Fresh
With social media platforms rapidly increasing in number and size, competing for an audience’s attention gets tougher every day. One way to help maximise your click through rate (and by extension your conversions) is to make sure what you’re putting out to your...
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