Bad data kills good AI

Most AI plans don’t stall because the model’s poor. They stall because the data underneath it is scattered, manual, and hard to trust.

At assimil8, we help you sort the foundations first, so automation and AI have something solid to stand on.

What this looks like in real life

If any of this sounds familiar, you’re not alone:

Your reporting still leans on spreadsheets

Teams don’t always agree on the numbers

Key data sits across too many systems

People want AI, but no one trusts the inputs

The business case sounds interesting, but still feels vague

assimil8 can help you fix this

Where we come in

We help businesses take the pressure out of data and reporting.

That means bringing disconnected sources together, improving trust in the numbers, cutting manual work, and helping leadership make better decisions about what to do next.

Sometimes that leads to automation. Sometimes it leads to AI. Sometimes it starts with getting one painful reporting process under control.

That’s fine by us. We’d rather help you fix one problem properly than make a bigger promise.

What good looks like

When the foundations are in better shape, you get:

Less time spend chasing data

Better reporting across teams

Clearer ownership

A stronger case for change

A stronger case for change

Data quality checklist

Check if you should be deploying LLMs or Generative AI. If you cannot check a box with 100% confidence, leave it blank.

Centralisation

Our core data (Sales, Finance, Ops) lives in a single, structured Data Warehouse, not in individual SaaS tools.

Definitions

If I ask “What is Gross Margin?”, the Sales Director and Finance Director give me the exact same calculation.

History

We have at least 12 months of clean, historical data formatted consistently.

Cleanliness

We have zero “duplicate” customer records across our systems.

Access

We can access our data via API/SQL without manual export/import buttons.

Security

We have “Row-Level Security” in place (i.e., the AI knows who is allowed to see what).

Privacy

No PII (Personally Identifiable Information) is exposed in the dataset the AI will access.

Latency

Our data is updated automatically (near real-time), not manually refreshed once a month.

Documentation

We have a “Data Dictionary” that explains what every column header actually means.

Ownership

There is a specific human being responsible for Data Quality (not just “IT support”).

0–3 Ticks

Critical Failure. Do not deploy AI. You will amplify your bad data.

4–7 Ticks

High Risk. Your AI will hallucinate. Proceed with extreme caution.

8–10 Ticks

AI Ready. You’re safe to proceed.

Kevin Hurd CEO of assimil8

Score below 8?

Don’t panic, our Head of Data can help you when you book a free, hands on session.

assimil8's head of AI, David Stubbs

Score above 8?

You’re AI Ready. It’s time for a free, hands on session with our Head of AI, David Stubbs

You do not need another glossy AI pitch. You need a clearer starting point.

We’re an award-winning data consultancy that helps you do amazing things with your data.

Like what you've seen?

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